Samsung is one of the leading brands in the world of electronic appliances known to produce quality appliances and products at affordable prices.
It is impossible to survive in today’s technology driven world without adequate electronic appliances. There are innumerable electronic appliances available in the market today which can make our life so much simpler and reduce considerable amount of human effort in doing routine jobs at home and work.
But it is important to purchase these appliances from a particular brand which can be trusted and is well reputed. Though there are a large number of big companies which deal in the production of electronic appliances, Samsung is one company which has managed to emerge as a natural champion when compared to its other competitors.
One of the main reasons why Samsung enjoys such vast level of popularity among the masses is probably the fact that it provides its customers with high quality products at highly affordable prices. Samsung is originally a company which belongs to Korean entrepreneurs. The head office of brand Samsung can be located in Seoul in South Korea. Samsung is a brand which is popular all over the world with its sales exceeding a little over 56.7 billion dollars every year.
Samsung is one brand whose appliances are being extensively used in more than 57 countries all over the world. Samsung is a global leader which has more than 120 offices spread all over the globe and it has 128,000 people working for it. One of the main operational centers for brand Samsung is Australia where it first launched itself in 1987.
The headquarters for Samsung in Australia is situated at Home bush, which is located on the outskirts of Sydney. The brand, is operational here as Samsung Electronics Australia Pvt ltd and is known to employ a little over 200 people every year. Samsung is also one of the most important members of the Australian community which is responsible for funding the Sydney Roosters rugby league team and the Melbourne Victory football club.
Some of the most popular electronic appliances being produced by Samsung include refrigerators, HDTV’s, microwaves and washers ranging from high-end washing machines to dishwashers. Some of the most innovative technologies which are being used in order to manufacture appliances by Samsung include the Silver Nano and Cool Curtain Technology. The main aim of Silver Nano technology is to kill any possible traces of fungi present and is used in the refrigerators and washing machines manufactured by Samsung.
The only reason why Samsung has been able to survive and maintain a steady hold over the market for so long is the fact that most of its products are suitably priced and provide the customers with some of the most exceptional features and quality service without charging too much. Some other products which are being produced by Samsung include CDMA mobile phones, memory chip and color monitors among other components.
Some of the other features of brand Samsung are that it is a market oriented enterprise which aims at producing only those products which are needed by the masses. It tries to find out the same by constantly interacting with their customers through global CRM i.e. Customer Relationship Management system.
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